1. The site would have two distinct phases: voting for a contestant & announcing the winners.

2. Deliver a responsive web experience that drives users to participate in a film voting contest for the American Film Institute and elevate the VIZIO brand.

Constraints

• Limited project timeline for UX & budget for execution.

• Leverage the voting & sweepstakes capabilities of the previous year's site, the UX for this portion could not be modified but adapted into the overall approach.

UX Goals

• Celebrate the Filmmakers with an immersive user experience that gives their film the spotlight.

• Generate user participation in voting for their favorite Films and returning to see the winners.

• Educate users about Dolby Vision & Vizio's HDR technology.

Observed Painpoints

• The previous year's site assumed that users would take a single path to access the voting call to action which was not true based upon analytics.

• The voting mechanism of Phase 1 needed to be modular for the development team to quickly configure from on to off for Phase 2, removing the risk of additional rework.

Information Architecture

1. Proposed a clearly defined macro UX approach for both phases as a site map diagram, accounting for user flows through the various required screens of the project scope.

2. Delivered an interactive prototype for desktop & mobile to account for the micro UX per page that adhered to the vision laid out by the site map per phase.

Site Map for Phase 1 & 2

Prototype Video for Desktop: Phase 1 Voting

Prototype Video for Mobile: Phase 1 Voting

Phase 2 Desktop Final

Be sure to explore the Phase 2 site, the microsite UX defined continues to be used for the same yearly contest. https://filmchallenge.vizio.com/

Preparing all the UX features across 2 phases up front and investing the time to create a clear site map along with page level requirements saved time during the design phase. By planning the macro & micro UX agnostic of design, it allowed for quick concept explorations of multiple concepts that retained the same requirements - this control variable leads to a clear focus for the project's execution.

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Credit to the Envoy creative crew for their collaboration on this project.